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Tudo a um Play
Roku®
2025
Agency
October
Ampfy
Challenge
The Problem
Launch Roku® in Brazil and across multiple LATAM markets with a clear, relatable value proposition.
Roku had low awareness, and consumers poorly understood the streaming stick category — often believing replacing their TV was easier than upgrading their experience.
The Insight
Idea
People don’t actually want a new TV — they want a better experience. A streaming stick offers a simpler and more accessible way to make any TV feel new again.
A launch platform showing how Roku transforms any TV into a fast, intuitive entertainment hub — everything you want, just one play away.
My Role
I led the strategic framing, translating category complexity into a single human truth that could guide the creative idea and scale across LATAM markets.
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