Assustador de Bom
Bauducco®
2025
Agency
October
Ampfy
Challenge
The Problem
Lauch the Bauducco® & Fini® collab in a saturated cultural moment for Gen Z: Halloween.
Bauducco® is a brand strongly associated with Christmas, but lacked cultural relevance within Halloween — a seasonal moment increasingly claimed by brands to connect with Gen Z.
The Insight
Idea
Halloween isn’t just about fear — it’s about the thrill of the unexpected. Just like Bauducco® & Fini®: unusual combinations that turn out to be surprisingly delicious.
A series of short films inspired by Halloween’s trash-content aesthetic — translating "Assustador de bom" into both storytelling and the product experience.
My Role
Results
I supported the strategic development of the campaign, guiding the team throughout the process and contributing to the key creative insight that unlocked the idea.
I helped refine the cultural angle, provided strategic direction, and ensured the final concept stayed aligned with Gen Z behavior and Bauducco’s brand ambition.
-
+8.5% Sell-Out Growth vs. Previous Year
-
+11.8% Sales Volume Growth vs. Previous Year
-
+5pp Increase in Consideration Among Young Consumers